Board of trustees

The charity is governed by a board of six trustees.

Elizabeth Jack (Chair) is a long-term befriender volunteer at Family Friends and a local resident. Elizabeth spent 15 years working in the financial sector, most recently with Goldman Sachs. She is a Visitor for The Henry Smith Charity and is on the Advisory Panel of IntoUniversity and the Development Board of the Royal Ballet School.  

Chris Madel (Deputy Chair) is a public relations director with the London Communications Agency.  His clients have included Marylebone Cricket Club, Chelsea Football Club and the Royal Borough of Kensington & Chelsea (Kensington Aldridge Academy).  Chris is an Associate Member of the Chartered Institute of Public Relations.

Andrew Duncan (Treasurer) qualified as a chartered accountant with Price Waterhouse where he worked for 10 years. He joined Habitat-Mothercare as Group Chief Accountant.  Since 1987 he has been employed as financial director by marketing and advertising groups. He has managed several high growth companies focusing on strategic development and fund-raising. In 2004, he joined Enviromental Business Products as financial director. Andrew has been involved in the development of several start-ups businesses including a company producing innovative playground areas and an on-line gifting website.

Judy Hildebrand is a Consultant Family Therapist and approved AFT supervisor.  She was formerly Senior Social Worker at Great Ormond Street Hospital, Clinical Director of The Institute of Family Therapy and Senior Clinical Lecturer in Social Work at the Tavistock Centre.  Judy provided consultancy to the clinical team at Kids Company for four years and was previously Chair of Friendship Works, a child mentoring charity.
Clare Liley is a qualified solicitor with over 20 years’ experience in a client focussed role in the media industry, providing proactive and commercial legal services.  She has worked for and headed up regional legal teams for global blue chip organisations. Currently she is the owner and director of a legal and business affairs consultancy for a number of media companies. Clare is also a mentor to young solicitors and trainees as part of the Law Society mentoring scheme. 

George Smith has volunteered for Family Friends since 2010 and has befriended three families as well as helping with fundraising. He has worked mostly in the sports and entertainment industries in client management and marketing. He currently works in Kensington & Chelsea where he mainly looks after property management and travel for his private clients.

Naomi Key-Smith is an ex-service user of Family Friends. Introduced by her children’s primary school, the charity provided invaluable support during a period of extreme difficulty when her husband became suddenly ill with a brain tumour.  She brings a firsthand, local resident perspective to the board. Naomi currently works as an Insight Director at international media agency OMD EMEA and has an academic background in Anthropology and Social Psychology.  Her expertise in social research and analysis helps to interpret data trends, both to understand the charity’s user base – their needs, attitudes and behaviours -  and to leverage these for optimisation of marketing efforts and service quality assurance.